Branding @ the Digital Age

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Business & Economics - Sales & Marketing
Branding @ the Digital Age

Branding @ the Digital Age

Name: Branding @ the Digital Age
ISBN: 9780333947692

Herbert M. Meyers, Richard Gerstman

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The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2002

Penerbit:

Palgrave Macmillan

Bahasa:

english

Halaman:

192

ISBN 10:

033394769X