Design, Manufacture and Sell Your Bag Collection

Design, Manufacture and Sell Your Bag Collection

Ann Saunders
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"The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands"

Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.

Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.

Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market.

Tahun:
2024
Penerbit:
Bloomsbury Publishing
Bahasa:
english
Halaman:
417
ISBN 10:
1350346624
ISBN 13:
9781350346628
Fail:
PDF, 13.46 MB
IPFS:
CID , CID Blake2b
english, 2024
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