Advances in National Brand and Private Label Marketing:...

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Advances in National Brand and Private...

Advances in National Brand and Private Label Marketing: Third International Conference, 2016

Name: Advances in National Brand and Private Label Marketing: Third International Conference, 2016
ISBN: 9783319399461

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, (eds.)

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This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Kategori:

Science (General) - International Conferences and Symposiums

Tahun:

2016

Edisi:

Penerbit:

Springer International Publishing

Bahasa:

english

Halaman:

159

ISBN 10: